Why Is Your HubSpot Website Taking 3 Months? (And How It Could Take 3 Weeks)
Why Your Custom HubSpot Website is Taking 3 Months (And How It Could Take 3 Weeks)
You're a marketing manager. You’ve done everything right.
You spent six weeks working with a top-tier designer to create a stunning, pixel-perfect Figma design for your new website. It was approved by your entire leadership team. You’re ready to launch your new campaign.
You hand the design to your web agency, and they reply with the one sentence you dread: "Great! We'll get this in the dev queue. We're estimating an 8-12 week build."
Twelve weeks?
You’re looking at a 3-month-long black box of "development" just to get the design you already approved built. Why?
The Bottleneck: The "Figma to HubSpot CMS" Handoff
Here’s the part of the process most agencies don't talk about: that beautiful Figma file is just a picture of a website. It’s a blueprint.
To make it a real, functional HubSpot website, a developer has to take that picture and manually rebuild it from scratch, line by line.
This manual translation of the Figma to HubSpot CMS workflow is a relic of an old era, and it’s what's costing you time and money.
If your agency quotes you a 300-hour project, the truth is that 240 of those hours (80% of the project) are dedicated to this one, slow, repetitive task. It’s a developer painstakingly coding every component, every style, and every responsive breakpoint to match the design, and then manually creating all the fields in HubSpot to make it editable.
This is why your 12-week timeline is full of "QA and revision" cycles—it’s the designer and developer going back and forth, fixing the inevitable human errors and tiny inconsistencies from the manual translation.
Your Project Could Be 80% to 90% Faster
Here’s what you need to know: this 80% bottleneck is now an optional problem.
A new generation of AI-powered tools, like transjt.ai, has been built to automate this exact workflow. These tools can analyze a well-structured Figma file and, in a matter of hours, generate the entire production-ready, custom HubSpot theme.
It’s not just a code-generator; it’s an intelligent platform that creates the clean HTML, responsive CSS, and all the editable HubSpot CMS fields automatically.
That 240-hour block of manual work? It can be reduced to less than a day.
When that 80% of the timeline is automated, your 12-week project becomes a 3-week project. This isn't a "nice to have"; it's a fundamental shift in what's possible.
What This Means for You (The Client)
This isn't just an internal agency tool. This technology directly impacts your bottom line.
- Launch Your Campaigns Sooner: The 12-week "dev sprint" is gone. You can get your new website and marketing campaign live in 3 weeks, not 3 months. What is that 9-week head start worth to your quarterly revenue?
- Get More for Your Budget: When your agency isn't spending 80% of your budget on manual coding, that money can be used for things that actually grow your business—like building a complex Salesforce integration, setting up advanced personalization, or optimizing your site's performance.
- Get Higher Quality: The AI conversion is a 1:1 translation. The final site will look exactly like the pixel-perfect design you approved, eliminating the "it-doesn't-look-like-the-Figma" QA cycle.
The next time you’re planning a website build, you have a new, powerful question to ask your current (or next) agency:
"Are you still coding the Figma to HubSpot CMS conversion by hand, or are you using AI automation to deliver our project up to 90% faster?"
Ship custom HubSpot CMS themes up 17x faster
transjt.ai uses AI to generate production-ready HubSpot CMS themes, cutting build time by up to 80–90%—with clean, editable code and brand-safe components.