Migrating from WordPress to HubSpot CMS? Here’s How transjt.ai Solves the Hardest Part
Beyond the Export: Why Migrating from WordPress to HubSpot is a Design Challenge (And How to Solve It in hours instead of weeks)
So, you're thinking about making the switch. Your company's WordPress site, which started so simply, has likely evolved into a complex beast—a "plugin-Frankenstein" held together with updates, patches, and a theme that everyone is afraid to touch.
You're looking at HubSpot and seeing the promised land: a single, integrated platform where your CRM, marketing automation, and website all live in perfect harmony.
But then, the big question hits: "What about our website?"
This question is the single biggest barrier that keeps companies chained to WordPress. There's a common misconception that you can just "migrate" your site, like moving files from one folder to another.
You can't. You cannot "move" a WordPress theme to HubSpot. You have to rebuild it from scratch.
For most companies, this means a 240+ hour, multi-month, five-figure development project. It’s a full stop. But it doesn't have to be.
The Fallacy of "Lift and Shift"
First, let's be clear: even if you could magically move your WordPress theme, you shouldn't. A direct "lift and shift" is almost always a bad idea.
You're not just moving to a new platform; you're upgrading your entire business engine. Your old WordPress site is likely bloated with plugin code, un-optimized assets, and a layout that wasn't designed for HubSpot's powerful conversion tools.
The move to HubSpot is a "fresh start"—a golden opportunity to re-think your website's strategy, UX, and conversion pathways from the ground up.
The only reason this "fresh start" was so terrifying was the cost and time of the manual rebuild. This is precisely the barrier that AI-driven tools like transjt.ai were built to destroy.
How transjt.ai Changes the Migration Equation
Let's be clear: transjt.ai is not a content migration tool. It won't magically transfer your 500 blog posts (you'll still use HubSpot's built-in import tools for that).
Instead, transjt.ai solves the hardest part of the migration: the 240-hour theme development project.
It does this by changing the workflow entirely. Instead of hiring a developer to manually code your new theme, you simply design your ideal new website in Figma and let transjt.ai build it.
The platform executes the entire Figma to HubSpot CMS conversion, analyzing your design components and generating a clean, responsive, and 100% finished HubSpot theme—with all the CMS fields already created and integrated.
What used to be a months-long development bottleneck now takes minutes.
The New WordPress-to-HubSpot Migration Workflow
This new reality fundamentally changes the migration plan, making it faster, cheaper, and more strategic.
Step 1: Strategic Redesign (in Figma) Forget your old site. Go back to the drawing board. Design your perfect conversion-focused website in Figma, built with components and Auto Layout. This is where you create your new strategic value.
Step 2: Automate the Build (with transjt.ai) Import your new Figma blueprint into transjt.ai. The AI generates the complete, production-ready HubSpot theme. There is no manual "theme build" phase.
Step 3: Polish & Integrate Your developer (who is now free) can focus on high-value "last 10% to 20%" tasks like polishing micro-interactions, fixing some AI layout errors or connecting complex APIs, rather than spending 240+ hours just building the theme.
Step 4: Migrate Your Content Now you use HubSpot's import tools to pull in your old blog posts and page content. This is infinitely easier because you are flowing clean data into a brand new, perfectly-built theme, not a coded mess.
An Upgrade, Not Just a Move
Moving from WordPress to HubSpot CMS shouldn't be a lateral move. It's an upgrade.
Don't let your old, bloated theme hold your company's growth hostage. The single biggest cost and time-sink of the migration—the manual theme build—has been automated.
Design your future, and let transjt.ai build it for you.