transjt blog – Figma Design to HubSpot CMS

6-Step Workflow from Figma to a Live HubSpot Website

Written by test | 23.10.2025

The New "Figma to Live" Workflow: A 6-Step Blueprint

For decades, the path from a design concept to a live website has been a complex, two-silo process. First, a design team creates a beautiful, static picture. Second, a development team spends weeks or months manually translating that picture into code.
 
This old model is slow, expensive, and filled with friction. The "live" site rarely looks exactly like the Figma design, and the inevitable revision cycles burn time, budgets, and team morale.
 
What if that workflow is just... wrong?
 
Thanks to AI-driven tools like transjt.ai, a smarter, more streamlined workflow is now the new standard. It's not just faster; it's a fundamentally more collaborative and profitable way to build websites. Here is what that modern, 6-step workflow looks like.

Step 1: The Concept (Strategy, Wireframing, UX)

This initial phase is more important than ever. It's where the agency's primary value is created. This step isn't just about mockups; it's about deep UX research, user journey mapping, and a clear conversion rate optimization strategy. The "concept" is the strategic foundation for the entire project.

Step 2: The Blueprint (Design in Figma)

With a solid concept, the team moves into Figma. In this new model, the Figma file is no longer just a "picture" of the website; it is the blueprint.
 
Crucially, the design is built with a component-first mindset rather than as flat pages. It's constructed using Figma Auto Layout, a clear component-based structure, and logical naming conventions. The designer isn't just making it look good; they are engineering a reusable visual system that the AI will use to build the site.

Step 3: The Magic Bridge (Import to transjt.ai & Export to HubSpot CMS)

This step replaces the entire manual "developer handoff."
 
Instead of exporting redlines and assets, the designer (or developer) imports the finished Figma blueprint directly into transjt.ai. The platform's AI analyzes the entire design—every component, every layout, and every style.
 
With this analysis complete, the AI executes the Figma to HubSpot CMS conversion. It automatically generates a single, complete, production-quality HubSpot theme that includes:
 
  • An animated and responsive frontend.
  • A clean, developer-ready codebase.
  • Full integration with all HubSpot CMS fields created for you.
 
This isn't a static HTML export; it's a functional, 90%-complete website, ready in minutes.

Step 4: The Polish (Fine-Tune Code in HubSpot)

Your development team is now freed from the "code translation" factory. Their role is elevated from laborer to architect.
 
Their job is to focus on the high-skill "last 10%" of the project. They take the AI-generated theme and:
 
  • Review the high-quality code.
  • Integrate complex, high-value systems like Salesforce, custom APIs, or advanced data models.
  • Add custom JavaScript or polish micro-interactions.
  • Run final performance and accessibility optimizations.

Step 5: The Content (Populate the Live CMS)

Because the HubSpot theme is built with editable CMS fields from the start, your content team can begin working almost immediately.
 
There's no waiting for the development to be "finished." As soon as the theme is exported to HubSpot, the marketing team can start populating the pages with the real-world copy, images, and blog posts. This allows the content and development tracks to run in parallel, not one after the other.

Step 6: The "Go-Live" (Launch and Iterate)

Because the development bottleneck has been removed, the project can go live in a fraction of the time. The client gets their site faster, the agency gets paid faster, and the team can move on to the next project.
 
This isn't a futuristic theory. This is the new standard. The best-case workflow is one that automates the robotic work, leaving humans to focus on the parts that matter: strategy, creativity, and high-level integration.